How to Network to Get a Job? 5 Effective Strategies

Did you know that many job openings are never publicly posted? Instead, they are usually filled through personal referrals.

This is why you must build a strong professional network if you're looking for a job.

Whether you're a recent graduate, navigating a career pivot, or looking to advance in your field, knowing how to network effectively can fast-track your job hunt.

In this guide, we’ll break down five effective strategies to help you successfully network your way into your next job. But first, let's look at what networking means and why it matters.

What is Job Networking?

Job networking is all about building relationships that can lead to job opportunities and career growth.

It involves connecting with people in your existing network, such as your family members, college friends, or co-workers.

Networking also means reaching out to new contacts by joining professional groups, attending industry conferences, or enrolling in a career mentorship program.

The goal is to establish valuable connections by offering meaningful support and staying in touch.

A Great Example of Successful Networking

To help you better understand networking, let us share this example:

Maria was laid off after being impacted by a reduction in force (RIF). She decided to reach out to her network and expand her connections to find a new job.

One of her former colleagues, Matt, introduced her to someone who he had worked with previously, who we’ll call Sam.

She contacted Sam, and it turned out he knew of an open job that was a good fit for Maria. Sam then introduced Maria to the hiring manager for the job, who agreed to meet with her.

Within a month of being laid off, she got the job offer!

The best part is that the hiring manager for that job told us they had already received a ton of applications. It’s unlikely Maria would have even received an interview if Sam hadn’t referred her to the hiring manager.

This is a perfect illustration of the power of your network. It took three connections through the network to get Maria hired.

It’s rarely your first-degree connections that get you a job. It’s often the second or third-degree connections, also known as weak ties, that get you there.

The Importance of Job Networking

Now that you know what job networking is, let’s discuss why it matters so much. Below are the reasons why it’s important in your job search:

Open Doors to New Opportunities

Networking can introduce you to the hidden job market, which includes job postings unavailable to the public.

Building relationships within your network can increase your chances of being referred for these positions. This means less competition and a better shot at landing a role that fits your skills.

Networking also leads to external introductions, which can provide you with job leads or other information, such as advice on a specific career path.

Build Relationships with Key Decision-Makers

When you network effectively, you can connect with people who can influence hiring decisions, such as executives, managers, or recruiters. These key contacts are often looking for people they can trust to recommend for job openings.

If you make a positive impression on them, they’re more likely to consider you for future roles.

Networking can help you get your foot in the door before you even apply for a job. Building these relationships takes time, but it's an investment that can pay off in the long run.

Gain Insights Into the Company

Networking gives you the inside scoop on companies you’re interested in. It allows you to learn about an organization’s culture, values, and the specific qualities they look for in new hires. This information helps you determine if the company is the right fit for you.

You can also reach out to current or former employees to gain insights into the hiring process. Doing so allows you to tailor your job application and even increases your chances of acing the interview.

Develop a Strong Personal Brand

Successful networking helps you build and promote your personal brand.

Every time you interact with someone in your network, you’re shaping how they perceive you.

You must stay consistent, be active in professional associations, and share your expertise to make your brand memorable. This helps you stand out among other candidates and makes it easier for people to refer you for roles that match your strengths.

5 Strategies for Building a Professional Network That Lands You a Job

The benefits of networking probably aren’t new to you. But most people aren’t effective at networking and can never reap all its benefits.

So, how do you accelerate your job search through effective networking? Consider following these proven strategies below:

1. Focus on Quality Connections

Rather than going to random networking events and hoping to have a business conversation that will lead to an opportunity, you should focus on targeting the right people.

These are people who are already in your preferred role, on the teams you want to join, and in the companies that you want to work for.

The good news is that the people you want to target are on LinkedIn. This means you can find them easier than ever.

Do a simple search using this format: “[Role]” and “[Industry]” or “[Company]”

Then, you can filter by “People."

The more specific you are, the more likely that person will be able to help you on your journey.

2. Shift from Self-Centered to Mutual Benefit

Networking should never feel like you’re simply asking for favors.

Consider how you can benefit your network rather than just thinking about what you can get out of it.

This could be making an introduction to your relevant contacts, sharing an interesting article, or offering insights from your field.

Below are sample messages you can use when reaching out via LinkedIn:

• “I believe you and [Name] might have some great insights to share with each other, especially in the area of [Specific Interest]. Would you like an introduction?”
• “Hi [Name], I found this article on [Topic] and thought you might find it useful based on your recent post.”
• "I saw that you recently switched to [Your Current Industry] from [The Person's Old Position]. I'm currently a [Your Position] at [Company]. Is there anything you want to learn? I'm free for an informational interview on [Specific Time and Date]."
• “What are your career goals? Is there anything I can do to help you?"

By offering help to others, people are more likely to want to return the favor. This increases your chances of getting a job referral or career advice.

3. Prepare and Plan

Now that you've got the person's attention, you must prepare ahead to make the most of your conversation.

You probably already know the individual's background, current role, and company. However, dig deeper by finding out what they've posted or written about on their LinkedIn profile. The key is to find commonalities.

You should also prepare open-ended questions that promote further discussion. For example, you can mention a common interest, ask about their career path, or seek advice on a topic. You'll find it surprising that a lot of people love giving advice.

Then, continue to add value throughout the conversation. You can research ahead to introduce new information or perspectives about a shared interest.

4. Earn the Referral

After the conversation, you can get a job referral in three different ways.

First, if you provided the person with value and they had such a wonderful conversation, you don't even have to make the ask. You can expect them to refer you to a job opening or introduce you to the hiring manager.

Second, if you feel like you've developed a strong relationship with them, you can ask directly. Keep it simple and provide the information needed. Here are a few great examples:

• “I saw that your company is hiring for [Position] at [Job Site or specific place where you saw the job posting]. Would you consider referring me for the [Role]?”
• "I saw that you did [Specific Accomplishment] and wanted to say congratulations! I recently started my job search, and I'm reaching out to see if you're willing to share my resume with your hiring manager."

Lastly, if you feel there’s more work to be done to develop a stronger connection with them, continue to add value. You can follow up and ask them if they're available for another meeting.

Then, say something like, "Thanks again for meeting. If there are ever any open roles that you think I could be a fit for, I’d love for you to consider passing my resume to the hiring manager."

5. Nurture Relationships

You should take care of your professional relationships over time.

Don’t only go to them when you need something. The best way to check in and keep your connections strong is to provide them with value without any requests.

For example, you can engage in their online posts or recognize their work, such as an article they wrote for a blog.

If they provided you with advice during a previous conversation, take action on it and follow up with your results. You don't have to make this complicated. Simply give the person an update.

By offering consistent value, people are much more likely to support you when you have a request.

Common Job Networking Mistakes to Avoid

If you don't want your networking efforts to go to waste, you must avoid the following mistakes:

Focusing Too Much on Yourself

One of the biggest mistakes in networking is making it all about you.

If you only talk about your own needs and goals without showing interest in the other person, it can come across as selfish.

Instead, make your conversations a mutual exchange.

You can ask about their work, listen actively, and find ways to provide value. By showing genuine curiosity and offering help, you can make better connections.

Failing to Follow Up

Many people forget to follow up, which leads to missed opportunities.

The truth is that networking doesn't end when the conversation does.

After you meet someone, you should send a quick follow-up message within a day or two. It can be as simple as thanking them for their time or continuing the conversation you started.

Doing so shows you value the connection and opens the door for future opportunities.

Forgetting to Express Gratitude

Gratitude goes a long way in networking. Whether someone gives you advice, makes an introduction, or refers you to a job, always express your appreciation.

You can send a simple thank-you note or a virtual coffee to show that you respect the other person's time and effort. This leaves a positive impression on future interactions.

Waiting Until You Need a Job

Another mistake is only networking when you're actively job searching. Networking should be a continuous effort, not something you scramble to do when you’re in need.

If you wait until you need a job, building relationships can feel forced. You might also miss out on earlier opportunities.

You should actively engage with your network to create stronger connections that will naturally support you when the time comes to look for your next role.

Accelerate Your Job Search with Better Career

Need further help networking in your industry, specifically in tech sales? Here's how Better Career can assist you:

• Job Accelerator Program: Follow our step-by-step guide to land a tech sales job quickly and efficiently. Whether you want to be a Sales Engineer, Customer Success Professional, or Project Manager, our mentorship program is designed to accelerate your tech career. Say goodbye to the frustration and guesswork of a typical job search.
• 1-on-1 Career Coaching: Work closely with former tech leaders turned career coaches to land your next Sales or Sales Engineering role, or advance your career. We'll customize the program to meet your unique goals and needs.
• B2B Tech Job Board: Connect directly with key people at hiring companies through our curated job board for B2B tech positions. This includes direct LinkedIn profiles and posts for each listing.

Haven't found what you're looking for? Fill out our contact form, and we'll get in touch with you soon!

FAQs About How to Network to Get a Job

How does networking help in the job searching process?

Networking connects you with people who can provide referrals, advice, and inside information about job openings. It helps you learn about opportunities before they're posted and allows you to make a personal impression that sets you apart from other candidates.

What is the best way to network and get a job lead?

You should reach out to people working at your target company or role. You must research their background and find shared interests. Don't forget to provide value and make the conversation engaging to get job leads or referrals.

How do I maintain my network after getting a new job?

Stay in touch with your network by checking in periodically, offering help when possible, and expressing gratitude for past support. You can also share industry updates or relevant content to strengthen professional relationships even after you’ve secured your new role.